As for the continuous influx of male users, it is possible that Xiaohongshu will gradually become Weibo. At present, Weibo is the home of gender issues. Although the topic of opposition between men and women has increased the activity of users on the platform, it has also made the community atmosphere continue to deteriorate. With the increase of male users, the friction between the male and female user groups on Xiaohongshu will continue to intensify. When it reaches a critical point, Xiaohongshu may usher in a large-scale loss of its core users, female users. Although Douyin has huge traffic, it is still difficult to get a share of the local market, especially in the food field. Far from the cities.
However, Xiaohongshu's horse-racing recommendation mechanism is a natural fuel to add fuel to the fire. Under this recommendation mechanism, the notes will be marked with a series of tags by the system after they are released, and pushed to users who may be interested in these tags. The interaction data of each batch of users will affect the system score of the note, and the system will decide whether to use the notes according to the scores. Push that note to the next batch of users to industry mailing list a brand public relations event. Similar incidents are constantly appearing on Xiaohongshu. The sudden intrusion of a large number of male users and offending women are actually the evil consequences that Xiaohongshu has planted.
At present, the conflict between new male users and old female users on Xiaohongshu is still intensifying. And Xiaohongshu, which continues to attract male users, will inevitably become the eye of the storm on the topic of opposition between men and women uncomfortable, disgusted, and questioned in the face of the continuous influx of atypical users. Among various user groups, some new male users have caused the most trouble for the female users of Xiaohongshu. For example, under the social news discussion thread of marriage and love issues and the victims are women, several male users often, which in turn triggers collective dissatisfaction and protests from female users.