A third way to provide customers with detailed information about a product is to create a video. Some products require special setup, and videos are better than written guides.
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If you're selling software, make a video tutorial on how to install the software. Or, if you're offering camping equipment, show clients how to set up a tent via video.
A "how to" type of video is great if your product is suitable for this type of content. It creates value for your customers and helps them when they get stuck. Not only are these types of videos effective for your customers, but they also help others discover your brand, so they work well.
2. FAQ section on how your website works
Why is it important to Latest Mailing Database have this content on your eCommerce site? The FAQ (Frequently Asked Questions) section will help your customers understand how your online store works by answering the most frequently asked questions.
The FAQ section addresses future misunderstandings with customers. Think of all the times you want to buy something from a website, go through all the checkout process, you're about to pay, and then you realize that the shipping cost is higher than the product. Logically, you abandoned the site and you may never come back.
To avoid this happening on your website, create a detailed FAQ section that answers possible customer questions.
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Why having as much information as possible on your website will drive your sales? Consider the stats – 55% of people abandon their shopping carts because of unexpected charges. That's even more than half of the customers. By making it clear to your customers how much they will pay for shipping and any other fees, you will earn their trust and they will buy from you again.
3. Downloadable content related to the use of the product
You can create PDF content and ask visitors to provide their email to download it. After that, you can email them to PDF. The point of this is not to cause trouble for guests, but to collect their emails. So, you will collect a database of potential customers (prospects) and you can send them their future sales proposals and inform them of promotions or new products that you are launching.