Think about what information you need and how you can get it. Set up custom reporting on each platform if applicable, including on Google Analytics. 3. Analytics Can Help You Piece Together How Things Work Your online marketing efforts all interact with each other in an often-complicated and nuanced way. A single Google Ad won’t necessarily drive a bunch of immediate conversions, but it can lead users to a landing page where they share their contact information.
There, you can email them, show whatsapp database them retargeting campaigns on social ads and invite them to download your industry whitepaper or go-to guide. All of these steps can eventually lead them to conversion, and there can be multiple touchpoints and paths to conversion. While this is all tricky to track with analytics, a strong analytics game can certainly help. To start, you want to set up Goals through Google Analytics so that you can track different on-site funnels. You want to understand what path users are taking through your site to end up where you want them to go, which can give you a great deal of insight into which pages are most valuable to the end result.
My site, for example, my biggest goal is to get users through to the contact page, so that they get in touch and potentially hire me. Google Analytics can show you where people enter your site, and the different paths they may take in order to get to the contact page. This can tip you off in terms of what users may need to see from you before they’re ready to convert. In my case, the vast majority needed to see my portfolio before they were ready to contact me. This tells me that my portfolio may very well be my most important page, and that I should take care to update it regularly with high-quality clips. why you need to up your online analytics game