Marketing and Technology Manager at OnModus - Nutricia, will reveal how they are building data-driven customer experiences, starting with a digital maturity roadmap, collecting and connecting data, then using it to drive the customer journey and successfully apply customer journey analytics to create personalized engagements that deliver optimized results. Luxoft - Piotr Golczyk, the company's Director of Marketing Operations, will share the story of their transformation into revenue marketing:
expanding their marketing technology stack, creating a data warehouse to aggregate marketing data from multiple touchpoints, implement agile fax number list management and develop new organizational capital with its employees and processes. Travelex - Adam Warburton, the company's Head of Mobile, will describe how Travelex rose from obscurity to the top of the App Store charts by capturing the mobile moment
through engagement, using data and predictive technologies to shape their mobile experience. Sonova - Alex Mari, Global Director of Digital Marketing and eCommerce, will discuss how Sonova leverages digital and social media to improve efficiency and build one-to-one relationships with consumers and B2B customers - increasing consumer intimacy and enabling consumers to connect with each other while breaking down internal silos to gain a 360° view of the consumer and align brand experience priorities