The basic reason for having a website is to create a channel of regenerative activity. Your website is the only employee you have that will work for you 24 hours a day, 365 days a year. It not only represents your business online but also invites potential customers to engage with your brand. Many businesses in the UK use their website as a mechanism to generate leads for the services they provide. A proactive lead generation machine means new customers and therefore more profits. This is why the majority of companies work with a UK web development agency. These agencies are adept at creating web applications that work smartly. Plus, partnering with the right company can mean faster turnaround times and the flexibility to handle multiple projects profitably. However, honing a website to become a lead or revenue magnet can become an expensive undertaking. That's why I've come up with a list of 5 steps to get more leads from your website: Build a List The first step is to employee data make a list of the most frequently asked questions about your product or service. It can be any question that will provide customers with valuable information they will need to make a decision. For example: How long does the warranty last? What are your return policies? How to get coupons? Questions should address common issues customers face, eliminating the need to contact a representative. Create long content The next step is to create long-form content. Do not worry ; I'm about to explain what that means. Long-form content can be any form of content that gives detailed explanations of the questions you wrote down from step one. This can be a video, an article, and even a podcast that you can create that expands on the questions you've already written down.