Not only parts of the brain, but also Phone Number Database hormones such as cortisol, dopamine and oxytocin play a role. They are released in your brain while listening to a story, according to research by Nature. Oxytocin Phone Number Database creates empathy, which is important for a good connection with the speaker. Dopamine provides the emotional response and the resulting involvement in the story. And cortisol helps to store Phone Number Database memories, which is of course useful if you, as a speaker, want to tell a story that prompts action. The Hero's Journey There are Phone Number Database plenty of facts and figures, yet I see many speakers still having trouble putting together a story. In my opinion, using the hero's journey can give a great structure to a story, which not only inspires the audience, but also activates it. Campbell developed the hero's journey in 1949 as a 17-step Phone Number Database framework. Hollywood screenwriters have narrowed this down to 12. It's a great texture template for writing stories that impress, stay with you, and get told. Not only for writing a film script, but also for composing a story for a presentation. Also read: Make a real impact as Phone Number Database a leader with your keynote [5 tips from a TED coach] Mapping out the hero's journey Campbell started with 17 steps, Hollywood made 12 of them and before giving a presentation I reduced the number of steps to 6. In recent years I have experimented a lot with speakers with the Phone Number Database different steps and you can see that certain elements are perfectly integrated into a fit a book or a film, but really not in a presentation. Mountaineering. The trick with the hero journey is not to present yourself as a hero, but to let the audience feel that.