Companies understand the importance of customer interaction. The right message at the right time can bring about any change in the marketing landscape. Happy birthday or thank you wishes are a simple way to make customers feel special. As a business, you can automate these communications by using directed email. This guide shares six pop-up emails that you should consider building for your business. They can help you participate in leading and converting customers. Before looking at these examples, let’s take a quick look at how guided email works. How does email shot work? Directed emails are sent to customers based on their personal behavior or actions on your website. Timely whatsapp phone number list monitoring related to these activities. They are also called behavioral or transactional emails. For example, you can send an email when someone subscribes to your mailing list, adding a product to a shopping cart without making a purchase. You can set up an email campaign. For example, you can send an email to a customer on his or her birthday, if you think you have his or her date of birth, of course. Unlike promotional emails, targeted emails target specific people. It gives a special touch to your message. Depending on your goals, you can send the email queue to a single customer or a single email. 6 use cases for regular email Directed email allows you to communicate with customers and send messages to them in a timely manner based on their behavior. Your targeted emails can help create a will for customers, motivate them to buy, look for sources, or something entirely different.